BRX Pro Tip: How to Leverage the Media to Grow Your Business
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee, I think we’re so close to it. Often, we get to the point where just this seems so obvious, but it’s not, and it’s so critical, particularly for folks in the professional services arena, which is sort of our sweet spot. But let’s talk a little bit about how to leverage the media to grow your business.
Lee Kantor: [00:00:26] Right. Since a lot of people contact us and want to be part of the shows that we do here at Business RadioX, I thought it would be a good idea to kind of explain how things work and maybe give people a framework that they can use themselves to get more media to interview them and to help them get the word out in the media. So, some of the basics are first, make a list of all media that serves your niche, and make it a big list. Include bloggers, podcasters, magazine writers, radio show hosts, anybody and everybody. Cast the widest net you possibly can. And then, include big, small, medium, just as many people as you can that are in the media in some level that serve the niche that you’re in.
Lee Kantor: [00:01:13] And then connect with them wherever they are. And that means on social media, that means on LinkedIn, that means subscribe to their newsletter. Just do all of those things to kind of understand the stories that are important to them and how you can fit in to them to help them serve their audience, so that you can help them not only learn about you and understand what you do, but also to help them educate the people that are important to them.
Lee Kantor: [00:01:39] So, then, once you’ve done all this kind of pre-work, now, you’re ready to regularly reach out to them and pitch them some topics and stories that you would be perfect for. And that’s an important activity to do on a regular basis. So, this is where you can kind of use the news if there’s something that’s happening that’s current, and you’re like, “Hey, I’m an expert in this,” then let them know that you know and say, “Hey, I’m available. If you’d like to do an interview about this topic, I’m available,” or if you want to talk about this thing that I’m doing, or this book idea I have, or this book I have, or this course I’m launching, let them know that that’s out there and that you’re available to be interviewed.
Lee Kantor: [00:02:20] And bonus tip to look for is expand your mind when you’re thinking about media because a group that doesn’t consider themselves media but in actuality is a form of media for you is industry associations and business groups that serve your niche. And while they may not have publications, a lot of times, they have newsletters and such, so they would have publications, but they will have speaking opportunities and an opportunity to get your firm featured in as a speaker and/or a panelist on something, but also maybe even get your firm featured in one of their publications.
Lee Kantor: [00:03:00] So, have a strategy when it comes to reaching out to the media. And it’s just a matter of kind of building a list, figuring out what’s important to them, and then contacting them regularly to let them know that you are a source for them to help tell their story by helping you tell yours.
