BRX Pro Tip: Leverage Strengths Outsource Weaknesses Transcript
Stone Payton: [00:00:02] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Today, Lee, I want to share a Lee-ism that I get the benefit of from time to time, but the idea is leverage your strengths, outsource your weaknesses.
Lee Kantor: [00:00:16] Yeah. This is very important if you want to grow your business and really catapult your business to all new levels, is you should be doing most of your work and the parts that you’re good at, that, you know, you’re focused on your strengths, do the activities that really are your unique superpower. And if you can afford it, outsource as many of your weaknesses as possible. It’s very important to get all of that, the stuff that really doesn’t drive the business out of your hands as quickly as you can afford to and just focus on the things that are going to move the needle in your business.
Lee Kantor: [00:00:47] Do the activities that matter most that only you can do and outsource all the other stuff because you can get bogged down by doing a lot of busy work that makes it seem like you’re doing a lot of work, but it’s not really moving the needle because it’s stuff around the edges. You should be doing the things that are the big rocks, the things that really move the needle in your business and the things that only you can do. So, do that, outsource everything else.