BRX Pro Tip: Don’t Take Likes for Granted
Stone Payton : Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, we have shared several LinkedIn user tips throughout the course of this series. What have you got on tap? You come across anything new?
Lee Kantor: Yeah, this is an interesting one and something I don’t do enough, but it’s probably worth doing. I don’t know where I read it, but it was about, don’t take likes for granted.
Lee Kantor: People like your content regularly. You probably get a way more likes than you do any type of written engagement, but don’t take the likes for granted. Why don’t you go back to people who liked one of your posts and DM them?
Lee Kantor: You know you should have a strategy and a system to DM everybody who engages with your content. Don’t just focus on people who comment, but focus on people who just like. Your content can be the starting point of building a relationship. But if somebody takes the time to even like your post, then figure out an elegant way to connect with them and try to build some kind of relationship on their like.
Lee Kantor: You know, it took a little bit of effort for them to like it. That’s a level of engagement. It might be a small ember of a fire here. It could be a little kind of burning ember, but you can kind of try to nurture that and build on that and try to create something from it.
Lee Kantor: So, anybody who likes – why don’t you try this for a week? Anybody who likes one of your posts, DM them, thank them. You know, appreciate them going to the trouble of liking it, because remember getting any reaction is not nothing. So, build on what you get and don’t take it for granted.
