BRX Pro Tip: 3 LinkedIn Tips
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, LinkedIn, of course, has been a marvelous tool resource for so many of us in the business arena. Business RadioX is no exception. You’ve been putting some thought and energy into this, though, and you’ve got a few LinkedIn tips.
Lee Kantor: [00:00:19] Yeah. I think a lot of people aren’t leveraging LinkedIn to its fullest. And, in fact, some people are using it in a negative way that’s probably not helping their brand or helping them get the ROI that they’d like when it comes to leveraging a platform like LinkedIn. So, here are three tips that I think can help you kind of wring out the most value from using LinkedIn.
Lee Kantor: [00:00:42] So, number one is identifying your ideal prospect and inviting them to connect. That’s the first thing that you should be doing. You have to really be clear on who that ideal prospect is. Linkedin is great, once you have identified them, it’s pretty easy to find those folks within LinkedIn. And then, just do the work of relentlessly inviting them to connect with you. That’s the first thing you should be doing, I think, on LinkedIn.
Lee Kantor: [00:01:10] And then, secondly, you have to give them a reason to connect. And that’s really one of Business RadioX’s competitive advantages, by being the media and our clients kind of being sponsors of shows, we’re able to connect with lots more people faster and they’re more excited to hear from us because we’re the media, and any media interest is really good for most people.
Lee Kantor: [00:01:38] So, that’s why, you know, our clients stay with us and our studio partners stay with us, because being the media does have its privileges. And kind of setting yourself apart on LinkedIn is one of those big competitive advantages that we have that a lot of other businesses don’t have. So, that really helps the ROI from that standpoint.
Lee Kantor: [00:01:59] And then, once you’ve connected with people and you’ve made some sort of interaction with them, you have to have a strategic follow up plan. And, again, this is another competitive advantage of Business RadioX sponsors and partners have, is we have an elegant, non-salesy way to follow up with prospects by simply inviting them to be guests on an upcoming episode of a show.
Lee Kantor: [00:02:21] So, really the bottom line when it comes to LinkedIn is you want to identify the right people, you want to connect with them, and you want to follow up with them. And if you’re interested in really maximizing that platform, you really should learn about Business RadioX and see how we can help you get the most out of LinkedIn.
