BRX Stories – Does Anyone Listen?
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, do you ever get the question from clients, guests, just people…. does anyone listen?
Lee Kantor: Yeah. It’s one of those things, when you’re in a studio and it’s so intimate and everybody’s got headphones on, the listener, you kind of forget about that because the moment is so personal when you’re doing this in a studio with other people. But people do ask, do people listen? And it’s one of those things where you’d be surprised how many people listen, and the people that are listening are very intentional about listening. This isn’t something that they’re just kind of casually consuming. This is information.
Lee Kantor: When somebody listens to one of our shows, it’s because they really want that kind of information. And a great illustration of that is the story that we have from one of our studio operators in Gwinnett. He had a listener, it started out as an anonymous listener. He was a banker from Colombia, and it’s Colombia, South America, not Columbia, South Carolina. And he was listening to Gwinnett Business Radio Show on his way to work every day, and he would listen to the podcast religiously. He was contemplating. He was in the flavoring business and he had a side hustle, that he’s like, you know, one day I’d like to go to America and really see if I can kind of grow this business.
Lee Kantor: So, he Googled fastest growing places in America. And at the time, Gwinnett County was one of the fastest growing counties, so he dug in there. And, of course, the Gwinnett Business Radio show popped up as one of the kind of media outlets there. And so, he started listening to the shows, and he was listening day after day. And he got to the point where one of the guests said that they help companies do international business plans. So, he contacted that person and he did hire them to create an international business plan. And so, you know, weeks, months are going by, ultimately, he moves with his wife to Gwinnett County.
Lee Kantor: And tell everybody, Stone, how we know about this story. How did it come to our attention?
Stone Payton: So, our studio partner in Gwinnett, he does such a great job cultivating relationships in that community. He is the social mayor of Gwinnett County. And there was some sort of event where he brought a bunch of people in, guests, clients, you know, just everybody in his neck of the woods in that Business RadioX ecosystem, and there were Chamber people there.
Stone Payton: And this guy that you’re talking about from South America, he got up and spoke, and here’s what sticks with me. You brought Abby. I brought my wife, Holly. And Holly got to hear this guy talk about the impact that Business RadioX had on his business and his life. And, man, my chest swole up like a grizzly bear that evening. It was one of the most heartwarming greatest experiences I’ve ever had.
Lee Kantor: Yeah. And to have him stand up and share the story in front of so many people, I think it was held at the Gwinnett Chamber of Commerce. I think the event was a Gwinnett Chamber event. And he stood up and shared everything he knew about America was Gwinnett County. Like his whole world in America was what he learned from the content that was coming out of Gwinnett Business Radio, and hearing the stories of the entrepreneurs. That really spoke to him and made him feel confident that, yes, I can do this, and, yes, this community would be able to embrace me and help me get my business to a new level.
Lee Kantor: And so, yeah, that story, I think, really encapsulates who listens, more people than you can think about. And they’re listening with intentionality, these are people who are listening to make buying decisions. These are people listening because they are hungry for this kind of information. So, yeah, that story is a great illustration of people listen to this stuff.
