BRX Pro Tip: 3 Tips for Business Coaches Who Want More Local Clients
Stone Payton : [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what counsel, if any, do you have for the business coach who really wants to own their backyard and wants to get more local clients?
Lee Kantor: [00:00:16] Yeah. I think this is a missed opportunity for a lot of business coaches. You know, we’ve done shows with business coaches for years and we’ve interviewed hundreds of them. And a lot of them, they want to, you know, serve the world. The world is their oyster. And they feel like there’s just so much opportunity outside of where they live. And I think that a lot of them would benefit greatly just by leaning into their local business community and finding clients there. I think that it would be more rewarding for them, and they’d get emotionally more satisfaction from doing it more face-to-face. And also they would be immersing themselves in their business community.
Lee Kantor: [00:00:53] So, one of the first things I would recommend if they want more local clients is find a creative way to serve your local business community. You know, this could be you organizing some sort of a job board, an events board, an events calendar, a local business spotlight interview, either a show or a blog.
Lee Kantor: [00:01:11] I would recommend, number two, partnering with local business groups for content and distributions. Like, whatever content or whatever thing you’re creating, whether it’s that job board, calendar or interview or show, partner with a local business group so that they will help you find those types of events or those types of opportunities, but also they’ll distribute that content to their members. And these could be chambers of commerce, business networking groups, you know, these niche business chambers or associations. Those are all good partners for you.
Lee Kantor: [00:01:45] And lastly, I would invest some time to learn more about the Business RadioX Studio Partner program, where we’re partnering with folks in local markets to help them serve that local market and to become that indispensable go-to resource for the local business community. And if you do that, then you’ll have everything you know to serve and acquire more local clients.
