BRX Pro Tip: 5 Tips to Improve Your Local SEO
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what are some ways to get better, to improve our local SEO?
Lee Kantor: [00:00:13] Yeah. We just got off of a call with Ed Bardwell, our partner at Rainmaker Digital, and he’s the one that helps us with our website. And he spent a lot of time explaining to us these ways to improve our local SEO, which I’m going to share now.
Lee Kantor: [00:00:30] His number one tip was to optimize your Google My Business listing. That is so important to make sure that that is done correctly and is just filled with photos and frequently asked questions and whatever they’ll let you fill out. Please fill that out to make sure you’re optimizing your Google My Business listing so that people locally can find you and know exactly what you do.
Lee Kantor: [00:00:56] Number two, he said to make sure that your full local address is on your website so the search engines understand the geographic area you’re in and you serve.
Lee Kantor: [00:01:06] Thirdly, and I think this is so important and that people should be doing this on a regular basis, it’s get more reviews, get more local reviews on Google, Facebook, any industry sites; you need at least 30 reviews and you should be growing that every single month. There should be targets for your team to make sure you’re getting reviews every single month. This should be a relentless pursuit of reviews. That is the social proof you need. You need that kind of customer to say, “Hey, these people are good people. Look, they got 100 reviews.” So definitely, invest time in getting reviews.
Lee Kantor: [00:01:41] Fourth, build local links with your local business partners and local associations and local community pages. Make sure there’s a backlink from your site to their site, their site to your site, all that good stuff. The more relationships you have with authoritative local resources, the better.
Lee Kantor: [00:01:59] And five, make sure you’re producing local-based content and you’re sharing it with the community that you’re building in the neighborhood resources that you’re partnering with. That kind of content is valuable and that’ll help you be found locally when people are looking for you.
