BRX Pro Tip: What Are You Doing to Make Your Clients and Prospects Feel Special?
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about what we can do, how we can do it to make our clients and our prospects feel special?
Lee Kantor: [00:00:14] Yeah, I think this is really important in today’s world. You know, it’s so competitive nowadays. There are so many great places around you that you’ve seen go out of business and you’re like, “How is that possible? That’s such a great place.” And a lot of times, it comes down to they’re not doing enough to make their prospects and clients feel special. They’ve kind of taken them for granted. And then, they just move on to other places, other solutions for whatever problem they have.
Lee Kantor: [00:00:41] So, something to think about is just really analyze your operations, and analyze the services you provide, and think about what you can be doing to give a more memorable experience. And kind of imagine, what if I treated every interaction with a client or every interaction with a prospect as “This is my Superbowl. This is my chance to deliver exceptional service. I’m going to go all out.” What do I have to do to really deliver what you imagine would be your kind of optimum deliverable? Go over every aspect of your interactions and look for ways to to kind of slowly make each one of them more and more exceptional, more and more memorable, more and more valuable, more and more productive. And just continue to push the value until you become kind of that indispensable go-to resource for whatever service you’re selling. Push the value line farther and farther upwards, and you’ll be able to raise your prices, you’ll be able to acquire clients easier and faster, and you’ll be able to separate yourself from all of your competitors.
Stone Payton: [00:01:52] And I got to tell you, man, I love the surprise and delight element of this thing. It can be fun, and it really does strengthen those relationships, and it can be as simple as a token gift. You know, my niece and her husband, they make real raw honey down in Northwest Florida, and I bought a case not too long ago, and I handed out some honey to some of my special friends and prospects and clients. They really appreciate that, and just little things that are just good business anyway. But, you know, this morning I made a point of connecting to people that are in complementary businesses. All of those things, they’re powerful, they’re genuinely serving. And man, people really appreciate it. And I think it does make them feel special.
