BRX Pro Tip: Make it Easier for Your Clients to Help You
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you know, a lot of our best clients come from our best clients. But we ought to be making it easier for our clients to help us. Yeah?
Lee Kantor: Absolutely. Something that is important is to make it easy for your clients to refer you to other people. And one of the things that I think that we do really well at Business RadioX is we’re always asking our guests to recommend other guests to the show that they were just on. And by doing that, we are just really making it easy for our clients to refer prospective clients to us.
Lee Kantor: And a way to take that to another level is, I mean, we could be even creating an email that they can just cut and paste with a scheduling link for them to give out to their people they think that would make good guests. I guess we could make it easier that way.
Lee Kantor: But having this type of a machine that constantly and consistently gives us more and more guests directly from the guests we’ve previously interviewed just makes things easier for us in terms of we don’t have to search for guests as often. We’re getting warm referrals from people that are happy that they just worked with us a little bit. So, it’s one of those kind of machines that will work forever, as long as we just keep interviewing people and do a good job.
Lee Kantor: So, if you’re out there and you have a business that isn’t a Business RadioX business, you better figure out a way to create this method of getting these types of referrals from your existing clients. You have to have some way of doing that in an elegant way because, otherwise, you’re going to have to continue on your own to find these new people to fill the top of your funnel. So, if you have a way to get your existing clients or people you interact with to refer people to you, it makes your life a lot easier.
