BRX Pro Tip: Help People Make Memories
Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, the work that we do is so experiential, and a good experience is really so fundamental in so many businesses, particularly service-oriented businesses. What counsel, if any, do you have with regard to just making the experience better?
Lee Kantor: Yeah. I think a big differentiator when it comes to service-based businesses is how you can help people make memories. At Business RadioX, we have designed the way we provide our service to incorporate lots of opportunities for our guests and our clients to make positive memories. Like, we have built-in photo ops as part of our service. People can’t wait to take their picture in front of the microphone and the headphones. People are handing their phones to the other people in the room. I mean, how many times have you done a show where people are just excited about the opportunity to take pictures in front of the microphone, not about doing the actual interview?
Lee Kantor: So if you have a service out there, think about ways that you can help the people that are there make memories. And, like, even if you have a retail store, it could be as simple as just having some stand-ups and something in the room that people take pictures of. I was recently at a bakery and they had this throne because they do a lot of princessy things so they had a throne for kids to put on a tiara, and they take a picture of them holding a cupcake because a lot of times they’re having a party where they’re a princess.
Lee Kantor: So, it creates a way to lock in that business, to get some branding out there, to get some content out there, and to incorporate your brand and what you deliver with some sort of memory.
Lee Kantor: So, people are always hungry for making memories. So if you can think about ways to help the people who matter most to you create more memories using your service and sharing it on social media, you’re going to be on your way to becoming that indispensable part of their lives and your community.
