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BRX Pro Tip: Don’t Agonize Over Making Decisions

November 26, 2025 by angishields

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BRX Pro Tips
BRX Pro Tip: Don't Agonize Over Making Decisions
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BRX Pro Tip: Don’t Agonize Over Making Decisions

Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, I’ve always been of the belief that decisions are the lifeblood of your business. Talk a little bit about, from your perspective, the whole process of considering and then ultimately pulling the trigger on a decision.

Lee Kantor: Yeah, I think that when it comes to making a decision, most of the time, people are just kind of agonizing over making a wrong move. And then because of that, they’re afraid, for whatever reason, maybe ego, shame, whatever the reason is, they don’t want to be seen as somebody who makes mistakes. And because of that, they overanalyze each decision and elevate it to a level where there is some sort of decision paralysis or whatever. That phrase is paralysis by analysis. And I believe that hurts you way more than it helped you.

Lee Kantor: In my experience, being wrong rarely costs as much as your fear makes you believe it will. Most wrong moves are fixable. The real cost is in this delay and the culture that you’re building of missed opportunities and delaying and being afraid to make a decision. I think you’re better served by embracing a kind of calculated risks with purpose and just keep moving forward.

Lee Kantor: Bold decisions are just experiments that tell you what works. So, make the call, kind of lean into whatever the decision is, and then see what happens, and adjust. You know, this is going to help you build experience and resilience faster than it would if you were playing it safe.

Lee Kantor: Remember, boldness is a competitive advantage that’s far more valuable than being the person that’s never wrong. You don’t want to be the person that’s never wrong. That means you’re not doing enough experiments. You’re not exploring places that could be innovative and separate yourself from everybody else. So, go for it.

Filed Under: BRX Pro Tips, BRX Studio Partner Pro Tips

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