BRX Pro Tip: How Do You Know if Your Market is Ready for a BRX Studio?
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what would you say, how do you know if your market is really ready for a Business RadioX studio?
Lee Kantor: [00:00:13] Well, I recommend that you do this five day challenge and find out. It’s that simple. Day one, list by name all the companies you can think of who could possibly write you checks, list potential community partners as well as potential professional service sponsors. That’s all you do day one, just make a giant list. Day two, list all the potential companies that could refer business to you. That’s it. Day two. You’re done. All you’re doing is making a list. Day three, list the business groups that all those people are members of.
Lee Kantor: [00:00:50] Start listing them. That’s it. The first three days, all you’re doing is listing. You’re just doing some research and writing down every single company that could potentially work with you.
Lee Kantor: [00:01:00] On day four, start asking your local LinkedIn contacts that are in those companies, that are affiliated with those companies, that know those companies, ask them if they would like to be a guest or they know somebody who would like to be a guest on a show you’re producing that spotlights local business leaders doing interesting work. That’s it. Now, you’re just polling some of the people that you had listed above. Then, on day five, you poll the people that are your friends that know people, and you do the same thing, you ask them.
Lee Kantor: [00:01:36] So, on day one through three, you’re listing. Day four and five, you’re polling and you just start asking people, do they know somebody who would be a good guest for the show. That’s it.
Lee Kantor: [00:01:46] Then, on day six, start calculating. How’d you do? Anybody interested? Did anybody get back to you? If you got crickets, your market is not ready, so you can put this aside and do something else. But if you got some nibbles, you might be ready to pull the trigger on a Business RadioX studio in your community.
