BRX Pro Tip: Market to Your List
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, it’s one thing to gather a list, but it’s important that we market to that list.
Lee Kantor: Yeah. I think a trap that a lot of people fall into is they’re always focusing their marketing dollars and their marketing efforts on introducing themselves to strangers, to people who don’t know who they are at all. And you invest a lot of time and energy in getting strangers to kind of know you, like you, trust you, so that at some point they can buy from you.
Lee Kantor: I would highly recommend investing some of those marketing dollars into people who already know you and like you. And they should use your service because they know you and like you, but they just haven’t yet. So, spend some time trying to move those people through your funnel and move them to be a buyer than spending a lot of energy in trying to get a stranger to get into the top of your funnel.
Lee Kantor: So, I think that a lot of folks just always have that kind of shiny object mentality where they’re always looking for the new, the new, the new, the new, the new instead of investing in the people that already are part of their community. They already know them. They already obviously like them a little bit. They just haven’t bought from them yet. So, invest some time and energy and creativity into figuring out ways that you can stay on their radar, remind them of what you do and why you do it. And if you do that kind of relentlessly, I think you’re going to have a much better success rate and sell rate rather than just trying to get strangers into your funnel.
