BRX Pro Tip: Where to Spend Your Podcast Marketing Dollars
Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, on the one hand, I have a very consistent discipline of setting aside, I choose 10% of my gross revenue out of the studio that I run for marketing. But I got to confess, man, I don’t always know where to spend it.
Lee Kantor: Yeah, a lot of folks who invest money in their podcast or their show, I think they spend it incorrectly. I think they spend it a lot of time trying to get those strangers to be listeners. And I think it’s important you should spend some money to, you know, get new listeners for your show. Sure, that can’t hurt anything. But I would recommend that you spend way more money, resources, and time on getting better guests. And a better guest isn’t a more famous guest. It’s a guest who can move the needle in your business.
Lee Kantor: At Business RadioX, we recommend that 80% of your guests are your prospects who can possibly buy what you’re selling, or they are people or organizations who can refer you to people who can buy what you’re selling.
Lee Kantor: At Business RadioX, we believe and recommend that you will get more business from the relationships you build and nurture from your guests than you will get from anonymous listeners.
Lee Kantor: So when it comes time to invest resources on your show, spend the money on getting and following up with your guests. You can spend some money on building an audience. But we recommend wholeheartedly that invest the majority of any marketing spend on your guests, either getting new ones or being nice to the ones you already know.
