BRX Pro Tip: Meaning Matters Transcript
Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, on a lot of our materials, website, a lot of our conversation, we will share with people – and we mean it from the bottom of our heart – your story matters, share it here, but you’re also fond of saying, “Meaning matters.”
Lee Kantor: [00:00:21] Yeah, I think it’s very important to elevate the show in the mind of your client to have greater meaning than some tactic to get more clients. I think, when your client believes that their show is really serving the ecosystem that serves them, and they really believe that they are having an impact on their guests, and their industry, and their profession, and their community, I think we become very sticky, and they become—they are on a path to being a client for life. So, anything you can do to show your client the impact that they’re making, that difference they’re making in their community, the better shot you have of keeping that client for life.