BRX Pro Tip: Consider Becoming a Membership Business
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here. Lee, in a lot of situations, we really should consider becoming a membership business, yeah?
Lee Kantor: [00:00:13] Yeah. A lot of folks that are in the service business have an opportunity to become a membership business, and it’s just a reframing of your offering. The membership obviously has to include people who are your prospective clients, of course, but they can also include everybody in the ecosystem that you serve. It could be your vendors, suppliers, referral sources, trade associations, media influencers, everybody that touches the niche that you’re serving.
Lee Kantor: [00:00:38] So, figure out a service that you can offer on a regular basis by serving and providing value to each person in that ecosystem. And if you can make it a regular membership that they pay a small fee every month to be part of this, whatever this membership is, and it could be online courses, it could be a community where you solve problems together, whatever the membership is, you’ll have an opportunity to become that indispensable resource and separate yourself from all of your competitors.
Lee Kantor: [00:01:09] In essence, this is what every Business RadioX show is, every Business RadioX studio partner is. They are in the membership business whether they’re framing it that way or not. But every show that we listen to, guests can sign up and get the next episode for free. That’s part of – it could be considered a membership. And then, they get this great intelligence from all these great players within that niche on that show. And then, some of those guests get – some of those listeners get to be guests if they have something to say or something valuable that the host gets to choose and curate the guest list to make them another level of membership, which is now a guest. And then, some of those people that have moved from listener to guest can eventually become a client and then get even more service from that service provider or sponsor or host of a show that we do.
Lee Kantor: [00:01:59] So, it’s just a matter of reframing. And if you’re in the service business, you have a unique opportunity to become a membership business and you should definitely consider doing it.
