BRX Pro Tip: Metrics that Matter
Stone Payton: Welcome back to BusinessRadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic is one of my favorites, metrics that matter.
Lee Kantor: Right. Knowing your objectives and key results are critical when you’re growing your business. But if you choose the wrong metric to focus on, then the business you’re building really is a house of cards.
Lee Kantor: So, this came to me recently when we were having a conversation with a prospective client that thought that their audience was the metric that mattered, and they wanted to optimize everything to build as big of an audience as possible. And this happens time and time again. And when we start working with people and having conversations in and around this, in their mind, they think, “Okay. Audience is the metric that matters. So, because that’s a metric that matters, I have to build as big one as possible by any means necessary.”
Lee Kantor: And then, we quickly let them know that maybe that isn’t the metric that matters. That, ultimately, the metric that matters is really having more relationships with the people that matter most to you. When you get kind of down to it, that’s really what you want. And then, when you get down to it, you realize, I don’t need an audience of millions to achieve my goals. I just need a handful of people that I have deeper and deeper relationships with that can really move the needle in my business. That’s really what I want. It isn’t this other thing.
Lee Kantor: So, the more you focus and get clarity around what is truly the metric that matters, not the metric that matters to somebody else, but that matters to me personally, then you can really solve for that problem and get the result that you desire a lot faster.
Lee Kantor: So, that’s something that we focus in on a lot at Business RadioX. Our client’s metric that matters is that they want to build relationships with the people most important to them. And that number of relationships isn’t millions. It’s usually a handful. It’s usually 10, 20. And if every year they can build, you know, a handful of relationships that turn into a handful of people doing business with them, that’s going to grow their business. And that’s where we help people.
Lee Kantor: And that’s what makes Business RadioX kind of a great solution to a lot of folks that are serving just a handful of people. They don’t want a thousand clients. They want ten. And if they want ten, we can help them achieve that goal. That’s a dream that can come true.
