BRX Pro Tip: Mission Matters
Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, you say it all the time, I believe it 110%, but let’s talk it through a little bit, mission matters.
Lee Kantor: [00:00:14] Yeah. This is an important component of what differentiates us from a lot of people doing work that may look similar out or in the marketplace. But our mission of telling the stories of small and the mid-sized businesses that don’t get told by traditional media is important. The passion that we have for bringing a positive voice to the business community is important and that it might be enough to sway some of your clients or potential clients to become sponsors.
Lee Kantor: [00:00:46] Because the more clients we have, the more stories we can tell in the local market. And that’s going to align with certain companies in your market. And it’s an important component for us and it’s the lifeblood of what we do, is we are everybody’s friend. We’re here to tell all of the stories of business. And no one else is doing this the way that we’re doing this in long form and allowing the other person to do most of the talking and supporting and celebrating their work.
Lee Kantor: [00:01:14] And there are businesses that want to be aligned with that mission. All you have to do is find them. And those could be the big wins. Those could be the big companies that say, “You know what, I really like what you’re doing. I want to be behind this and I’ll sponsor something.” So, don’t be afraid to mention the mission and to really lead with the mission when you’re serving your community.
