BRX Pro Tip: How to Get More Engagement
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, let’s talk a little bit about ways to get more engagement.
Lee Kantor: [00:00:10] Yeah, it’s important, if you’re going to be kind of leveraging social media, you have to kind of lean into it and immerse yourself in that world. So, you got to know who all the players are in your niche that you’re serving, and then communicate with them regularly on social media. Tag people when you have a post that you think would be interested. Tag clients, tag associations, tag other business folks that might be interested in the content you’re putting out. In our world, we do a lot of interviews, so we always tag everybody that participated. We tag the sponsor, we tag the businesses that were mentioned during the show.
Lee Kantor: [00:00:51] So, there’s a lot of ways to just take your existing content and share it specifically to the people you want to meet to let them know, “Hey, this is something valuable. Hey, this is something you might benefit from.” And don’t cast a little net, cast a wide net. Don’t be afraid to tag groups that seem unrelated, but they might find the connection or find value from the content you’re sharing. So, that will help you get more engagement with each of your posts.
