BRX Pro Tip: How to Come up with More Ideas for Your Business
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee, let’s talk a little bit about some approaches for idea generation.
Lee Kantor: Yeah, I think it’s important to always be kind of pushing the envelope when it comes to ideas for your business. You should be thinking about your business 24/7. So, having some systems or places to go when it comes to getting more ideas, that way, you don’t get in a rut. That way, you’re exploring new activities and seeing what’s out there and maybe using what’s out there in kind of different creative ways that might help you get more clients or serve your clients more effectively.
I think some of the areas to go to, or some of the places to look, or ways to get these new ideas are number one, stay curious. I think it’s important to learn about interesting things that are outside of your industry in this way. If it’s working in a different industry, figure out a way to make it work in your industry. If somebody’s already successfully implementing some interesting thing in a totally different industry, there might be a way to leverage that in your industry that just no one has done yet.
Number two, I would leverage your team. I think it’s important to brainstorm with team members, especially people that are in different departments, put them all together in order to broaden each of their perspectives, because each of them are kind of looking at the business just through their lens. So, if you put a bunch of different people together and get them to look holistically and see things through other people’s eyes, you might come up with new ideas that way.
Three, ask your clients. Get their thoughts. You know, they’re in their own world, doing their own thing, and they’re using your service or your product. Invite them to share what they need more of and what they need less of. You know, invite a bunch of clients together for a brainstorming event to get their feedback and ideas every year or so. I mean, getting input from your clients is super valuable.
Number four, just try some new things. There’s always some experiment or pilot going on to see what could work, what doesn’t work, what might be worth the time, what isn’t worth the time. So, always experiment on something. You should be having a pilot going at all times.
And number five, dedicate some of your own time to just thinking about stuff and coming up with new ideas on your own. And then, don’t forget to implement some of them because if you’re not growing, then you’re dying. So, you should always be trying something. You should always be learning something new and seeing how it applies to your business.
