BRX Pro Tip: 1 Way to Get More Reviews
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, we’ve come to learn just how powerful and important reviews can be for a business. What’s the best way to get more reviews?
Lee Kantor: Yeah, I think as the algorithms on search engines change, one of the things that stay the same is the importance of social proof, and reviews and ratings are one of the key ways that these search engines kind of monitor social proof to say if you are who you say you are and you are delivering value the way that you say you are.
Lee Kantor: So, getting more and more reviews and ratings is important. Whether it’s your website, whether it’s your blog, whether it’s your podcast, no matter what you’re doing, getting more reviews and ratings is a good thing to have. And the best way to get more of them is to simply ask people.
Lee Kantor: And somebody told me one time, and I think it’s very true that ask. If you don’t ask, you don’t get it. And so it’s important if you want more reviews, then you better be asking your guests and your listeners to review whatever you want them to. And ideally, you make it as easy as possible for them. Share the link to the review source. Don’t leave it up to them. They won’t do it. If you just hope that you’re going to get reviews, it’s not going to happen.
Lee Kantor: If you want more reviews, you have to start asking people to review and rate whatever it is you’re doing and make it as easy as possible for them to do that you have – if you want more of anything, your first move has to be to ask for it.
