BRX Pro Tip: How to Identify the Next Thing That is Going to Move the Needle in Your Business
Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I tell people all the time that my business partner can’t just see the future, he can see around the corner. So, I got a question for you. How do you identify the next thing that’s going to really move the needle in your business?
Lee Kantor: Yeah, I think it’s important to really focus in on the things that make a difference in your business and things that do move the needle because, a lot of times, people are just doing the thing that they did before. And that might have worked before, and that might have been effective before, but it may not be working today. So, how do you find the things that will move the needle in your business? What are the actionable steps to spot and seize that kind of high leverage move?
Lee Kantor: Number one, start by looking at kind of your KPIs. What are your key performance indicators? Which areas show the biggest gaps or opportunities? Is it lead generation? Is it conversion rate? Is it customer retention? Find the thing that you’re already kind of doing and see where there’s opportunities or where there is a gap. If you can pinpoint where progress will have the biggest ripple effect, then do more of that. And then, once you’ve identified kind of, “Okay, this is my highest impact idea,” then do some testing around it and do some testing quickly. Launch a campaign, tweak a sales script, try a new channel, but measure the outcomes to decide, is it working? Is this the thing that’s going to be the needle mover that I need before kind of doubling down and investing more into it?
Lee Kantor: So, experiment. And then when you find something that works and that’s effective, then double down. The needle moves for those who prioritize smart, focused actions over just kind of doing the thing that they’ve always been doing. So, look, keep your eyes on the thing that has the biggest impact, ask the right questions, and don’t be afraid to experiment and test.
