BRX Pro Tip: Make it Easy for People to Leave You
Stone Payton: [00:00:00] Welcome to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, there’s a lot of counsel that comes out of our shop that initially is probably received as a little bit counterintuitive. Maybe this falls into that same category. But, boy, have I found it to be good advice. And that is, make it easy for people to leave you.
Lee Kantor: [00:00:25] Yeah. That’s something that I think that you should be spending some of your time on. Maybe not every day, but just regularly is kind of purging your list of people that aren’t good fits. They’re not engaging. They’re not benefiting from you. Then, let them know that, “Hey, if this isn’t working for you, I don’t want to waste your time. And I don’t want you to waste my time. And maybe we should just kind of go our separate ways here. We still love you, but it’s not something that we should be kind of letting you know every thing that we’re doing.” And this is difficult for a lot of people because people spend a lot of resources attracting people to the community. But if those people aren’t the right fit, then you have to let them go.
Lee Kantor: [00:01:11] The business isn’t to collect lots of leads who are not the right fit for your service. That’s not what you should be after. Focus on the metrics that matter, not the cost metrics that don’t really move the needle in your business. You can’t help everybody. So, focus on the people that resonate with you and your mission. And invest energy and resources on those people. And build from those people outward. And when you’ve outgrown each other, then cut them loose so you can spend more energy on the people that do matter.
Lee Kantor: [00:01:44] The goal isn’t to just build the biggest list. The goal is to serve the most people. And the people that you’re going to be able to serve are the people that resonate with what you’re saying and doing. So, focus on them and then cut everybody else out.
