BRX Pro Tip: Names, Names, Names
Stone Payton: [00:00:02] And we are back with BRX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, you said this again yesterday, you say it all the time, “Names, names, names.” Say more.
Lee Kantor: [00:00:13] Yeah, this is one of those things that in our job of interviewing people, we are giving the people we interviewed the biggest gift. Their favorite sound they like to hear is that of their own names. So, we’re using their name, we’re publishing their name, we’re sharing their name on social media. So, it’s important if we’re doing this to do it the right to ring the most juice out of that squeeze. And the way to do that is always double check the spelling of the names of your guests and the businesses before you publish.
Lee Kantor: [00:00:44] Always tag the people on your social media post. Don’t just list their names. Make sure your tagging them in order for those people to be aware that you’ve even mentioned them on the social media post because a lot of the times, in social media, if you’re not tagging them, then they’re not seeing their name, which is kind of defeating the purpose of sharing a post on social media if they don’t even know you’ve done that. So, be mindful about people’s names. They like to hear it. They appreciate reading it in print. And so, double check the spelling and tag them early and often.
