BRX Pro Tip: Narrow Your Niche
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, what counsel do you have around identifying and serving the right market for your business?
Lee Kantor: Yeah, this is one of those things. If you are out and about doing business and you’re getting frustrated or not happy with the results you’re getting, I think one of the first moves to make is to narrow your niche, especially if you’re in professional services. So instead of being a business coach, try being a business coach for dentists. You know, find a specialty, find an area of expertise that you can just narrow in on, and be the business coach for that group, or being the professional service provider for that group. You’re going to have less competition, and over time, you’re going to build up a lot of specific industry knowledge that will help differentiate you from everybody else, number one, and ultimately, you’ll be able to charge higher prices because you’re going to be kind of the guru in this niche.
Lee Kantor: So, this also works for your B2B podcast. If you’re not happy with the results of your B2B podcast, it’s probably because you haven’t narrowed your niche. And if you want help with a broken B2B podcast, you want to call Business RadioX because we specialize in fixing broken B2B podcasts, and we’ve helped a lot of B2B podcasters finally make money with their podcasts.
Stone Payton: Well, and I got to say, in my experience with the clients that I have out of the studio that I help run and operate, I’ve convinced people to pick a niche, continue to narrow it. But it doesn’t mean you can’t take another piece of good business that’s a little bit outside of your niche. It’s not shutting down the balance of the opportunity market, but it does seem to serve extremely well every time. But don’t think because you’ve picked a niche doesn’t mean you can’t ever do business with someone just a little bit on the other side of it as well, right?
Lee Kantor: Right. It’s not or, it’s and. But you just want to be known for something. And the tighter the niche is that you’re working in and to be known as the go-to resource for that, then sure, you can work for other people as well, but you’re going to be known in that area as kind of the go-to person, and that’s what you’re shooting for.
Stone Payton: Amen.
