BRX Pro Tip: The Fastest Way to Find a Needle in a Haystack
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I got to confess, as much as I share counsel that it’s very important that you find that ideal client, that you ought to really target your efforts, I mean, candidly, sometimes, it really is like trying to find a needle in a haystack. What can you do to help?
Lee Kantor: Yeah. They say the fastest way to find a needle in a haystack is just to burn down the haystack. And that’s really what you want to do when it comes time to prospect. The best way for you to burn down your haystack when you’re looking for your next sales prospect is to make sure that you’re crystal clear on what that persona of that person looks like, and what offer can you be making that is super persuasive and enticing enough to that right person that makes them want to seek you out?
So, how can you be attracting the right people to the top of your funnel and only them? And that way, you’re only talking to the people that matter most to you. But before you can do any of that, you have to be crystal clear on who they are. You have to know that exact right persona. Then, you can start looking for them. So, spend most of your time identifying that best fit client. Who do you serve best? Who do you enjoy working with the most, and who do you deliver the best results for? Once you can answer those questions, then you can start burning down those haystacks to find them.
