BRX Pro Tip: How the Network You’re Building Today Will Serve You Tomorrow
Stone Payton: And we’re back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, much of our work is kind of based on this principle, but let’s dive into it a little bit and explore ways that the network we’re building today is going to benefit us down the road.
Lee Kantor: Yeah. And this is one of the superpowers of Business RadioX. People who partner with us know this. I mean, they see it happening every day. Our tool is great at building a network. But you got to remember, building a network isn’t just collecting contacts. It’s not just about piling up LinkedIn friends or Facebook friends or anything like that. It’s about cultivating relationships with real people, with real human beings that are going to grow into opportunity, insights, and the support you need down the road.
Lee Kantor: It’s so important to look at these connections as human relationships and really invest time in cultivating those relationships and growing them from a superficial acquaintance-like relationship to a more meaningful human-to-human relationships that’s mutually beneficial. One of the best parts of doing this relentlessly is that this is going to benefit you in lots of ways. It’s going to benefit you today, but most importantly, it’s going to benefit you way down the road in ways that you can’t even imagine today, long after that initial meeting.
Lee Kantor: So, number one, a strong network means people thinking of you first and sending warm leads your way. If you can do that with enough people, your business will never suffer. When you’ve invested in genuine connections, referrals are going to come naturally and it’s going to multiply your reach.
Lee Kantor: Number two, your network is your personal board of advisors. These are people that when you are faced with challenges or troubles or have to pivot, you have trusted voices to turn to that’s going to accelerate better decisions on your part and faster growth.
Lee Kantor: Number three, this, kind of, partnerships – joint ventures, creative collaborations – are going to come from your network connections. These are the people that are going to open doors that you wouldn’t have found by yourself. And these are the people that are going to help you take your business to the next level. So, keep planting seeds, keep nurturing relationships, and keep showing up authentically. Your future self is going to thank you. And if you’re having trouble in this area, please contact us at Business RadioX. We have the cheat code that is going to help you build a network and a community that’s going to serve you today, tomorrow, and way down the road.
