BRX Pro Tip: Activate the Network Effect
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we’ve tried to break this into the Business RadioX methodology, but even if you’re outside of our system, I would certainly search for ways to activate the network effect. Yeah?
Lee Kantor: [00:00:20] Absolutely. Anything you could be doing to get your clients, your friends, anybody to elegantly tell other people about you and what you’re doing is fantastic. So, just really spend some time and think about creative ways that you can add incentives that encourage sharing and spreading the word. What are some things you can do to be memorable to be worth sharing? Like what stories can you be telling? What can you be doing to make it easier to help other people tell their friends and colleagues about the value you provide?
Lee Kantor: [00:00:54] Now, this is something that you can’t just hope works. This is something you have to put time into and really creatively brainstorm ways that you can have other people tell your story on your behalf. And number one, in order to do this, you better be doing something memorable. You better be doing something amazing that’s a story worth telling.
