BRX Pro Tip: For Your Next Networking Event
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let’s share one of your best tips. Let’s give the listeners a tip for their next networking event.
Lee Kantor: [00:00:14] Yeah. You know how much I love networking events, so, you know, I created this business so I wouldn’t have to do a lot of that. And one of the gifts of having a Business RadioX studio is when I go to a networking event, I don’t have to have an elevator pitch where I’m just talking about my business in that 15-second little chunk.
Lee Kantor: [00:00:38] So, what I’ve done is I traded that elevator pitch for what I like to call a value assessment conversation starter. And that’s not that rehearsed generic paragraph that I just spew out to anybody who asks what I do. When somebody asks what I do, I say something like, “I founded Business RadioX. We help our clients build and nurture relationships with the people who are most important to them.” And then, I’ll ask them, “Who are the people you need to know to move the needle in your business?” So then, once I’ve explained kind of generally how we help our people, I ask them, who are the people most important to them? Now we’re having a conversation. Now we’re talking about a problem that they’re probably having and the solution that I know I can deliver on helping them solve.
Lee Kantor: [00:01:26] So, that’s how I approach a networking event. Rather than just kind of talk specifically about what I do, I try to use that as an opening to get them talking about the problem they’re having so we can see if they’re a fit and we might be able to help them solve their problems.
