BRX Pro Tip: Networking or Not Working?
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this morning. Lee, today’s topic, networking or not working?
Lee Kantor: [00:00:10] Yeah. A lot of people are confused, the activity of going on social media and mindlessly liking everyone’s posts as social networking. They confuse going to their chamber meeting or their business association happy hour and schmoozing with everybody as networking. These platforms and activities might lead to new or more business down the road, but are they really working for you? Have you held these activities accountable by calculating how much time and money you’re investing in each of those activities and how much return have you gotten for that effort?
Lee Kantor: [00:00:46] A lot of people are spending so much time just on social media, just like, like, like, like, like, like, like everybody’s post, count how many likes my post got. “Oh, that one got 50. That one got 100. Yay. Bad. Oh, wow.” “You know, I went to this network meeting. I got 100 business cards so that was a good one.” And then they’re not holding accountable. Are they getting – are any of this turning into business? Is any of this activity translating to more business? Are you getting more business from the people that you’re liking on all these platforms? Are you getting more business from that stack of business cards that’s on your desk?
Lee Kantor: [00:01:22] If those activities aren’t turning into business, then you should reevaluate them. You know, it’s one of these things where you think like I have to be there. If I’m not there, then they’re not going to know that I’m in business. It’s like, okay, they won’t see what those things, but there’s something else you can be doing to serve them, to let them know you exist, to let them know that you have business to sell them, that you have services to offer. Focus on that and hold these activities accountable. Because if you are doing activities over and over and are not getting the results you desire, then you have to change them. You have to change them and try something else.
