BRX Pro Tip: Never Stop Prospecting
Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, you know, we talk a lot about perseverance, consistency, but one of the ways that manifest itself or should come to life is this, man, never stop prospecting.
Lee Kantor: Yeah. If you’re not prospecting every day, it’s one of those things where if you’re not every day prospecting in some form or fashion, it’s not like you’re going to notice it today or tomorrow. But when you start noticing it, you’re going to have to rebuild that pipeline from scratch again. So, it’s one of those things where a little bit every day is a lot better than a little bit every month or every few weeks because you need to always have people in your pipeline at all different parts of the pipeline. And, again, it’s not like if you stop today, oh, all your business falls apart. But if you stop and stay stopped, your business will fall apart because you’re going to have to then kind of rebuild the whole thing from scratch. And that is a nightmare and it takes a long time.
Lee Kantor: One of the benefits of partnering with Business RadioX or working with Business RadioX, the activity we do every day, inviting guests on shows, is a prospecting activity. That’s the activity that should be done relentlessly. And anybody who has a show with us knows that as long as the guest flow is good and the right people are coming on to the show, you’re prospecting. You know, the whole reason we do what we do is that by serving the community and helping the people that are important to us, we know over time that we’re going to pick off a few of those people and those people are going to be enamored with what we do and see the value in it, and they’ll become our clients.
Lee Kantor: So, we have a system that keeps the pipeline full just by doing the daily activity that we have to do in order to produce shows like we do. So, if you don’t have that, you better figure out a way to create a prospecting machine so you can always be staying in front of the people that matter most to you.
