BRX Pro Tip: I’m a New BRX Studio Partner – What Should I do First?
Stone Payton : And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, say I’m a brand new Business RadioX studio partner. What should I be doing first, man, right out of the box?
Lee Kantor: I think the first thing you should be doing, the lowest hanging fruit for any new Business RadioX studio partner, is to go on LinkedIn and tell your local contacts that you’re looking for interesting guests for your new Business RadioX House show.
Lee Kantor: I think that is the easiest way to, number one, let everybody know you got a new show. Number two, let everybody know you’re part of the Business RadioX network. Number three, let everybody know that you’re interested in interviewing business people that are doing interesting things.
Lee Kantor: At first, I would cast a wide net, starting with the people who already know and like you so that you can get some easy wins first with people who will come on the show because they have a good relationship with you. And then as you get episodes on the website that you can then show strangers, then they’ll be more apt to send guests your way.
Lee Kantor: So I would start with people I already know. I would then invite them on the show. Start interviewing them, asking them for referrals, and then build out the outreach from that point because it’s – I wouldn’t start with strangers first, because when you start with strangers and they don’t see a lot of episodes, then they’re kind of hesitant to come on the show. So I would start building from my friends, family, and colleagues first and build out from that point.
Lee Kantor: And then once you have – and it’s not even like a lot of episodes, even a handful, maybe five episodes under your belt, then when a stranger sees who you had on, then they are going to be more comfortable and confident about appearing on the show. So I think it’s super important you start doing that, and then when you start doing that, make sure after every interview you ask each and every guest for a referral to another guest in their network. And you do that by asking for other people that your guest already knows who’s doing interesting things. It’s an easy way to get a referral from them.
Lee Kantor: Expand your network and start serving your business community.
