BRX Pro Tip: New Year, New Business
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, going into a new period, like a new year, what are your thoughts on that and preparing to hit the ground running, man.
Lee Kantor: Well, I think it’s a good idea to just continue to add value to your clients and prospective clients and figure out different ways to create packages around different types of things. And one thing to consider is, especially, like you said, at transitional periods like a new year or new quarter, create some sort of a new year, new business package that might be, you know, kind of combining a free strategy session to prospective clients with some sort of path for them to enter your pipeline, your sales pipeline. So, a free strategy session to attract prospective clients that kind of kicks off this new year.
You might include a one pager that highlights some of the packages’ benefits and have a free discovery session to see if they are the right fit client for you. You know, you can promote the package through social media, email, targeting your email list and your existing network. And then, use this though as a way to kind of build connections with new people and serve your existing people. But do it in a mindful way that you’re going to follow up and you are going to try to sell these people something because whatever you’re doing, it has to be either to acquire new people into the top of your funnel or it has to trickle down to the bottom of the funnel where sales actually occur. So, relentless follow up, I think, is an important component of any type of strategy that you’re doing to get new clients. You have to have a means to follow up and convert some of those leads into prospects and some of those prospects into clients.
