BRX Pro Tip: Non Sponsor BRX Revenue Streams
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, all of our studio partners, myself included, a core revenue stream for us is to have professional services providers underwrite, sponsor a show, and as a result, they build great relationships, they get that actual green dollar ROI. But there are quite a few non-sponsor Business RadioX revenue streams, so speak to a few of those, if you will.
Lee Kantor: That’s kind of one of the benefits of being a Business RadioX Studio partner is you have access to over, I want to say, two dozen. I think we have somewhere on our website where we mentioned close to two dozen or maybe even over two dozen other revenue streams.
Lee Kantor: And the beauty of the Business RadioX platform when you’re a partner, all of our partners set their own pricing. All of our partners keep 100 percent of the revenue generated. We do not have an operation where there’s a royalty, where there’s any type of way where they have to pay us ongoing based on any of these revenue streams. They just pay a subscription fee to Business RadioX, and they keep all the money and they can set their own pricing. So, that is a super important benefit of working with us.
Lee Kantor: So, some of the most popular non-show sponsorship revenue streams that our business partners are making money from every day, a lot of them, and us included, are doing on site broadcasts at conferences or trade shows where we actually go into a trade show booth or at a conference and interview the folks there. That is a really great revenue stream for a lot of folks.
Lee Kantor: It’s a high dollar amount because it really sets apart our clients from everybody else because we’re doing a live broadcast inside of their event. It elevates the event. It helps the event get more sponsors because there can be a radio sponsor. So, it’s a win-win-win all the way around. And we’re really good at facilitating this. And during one day of one of these events, we could interview 20 or 30 different people so it’s creating a ton of content, and it’s creating a ton of possible revenue for that event or our clients.
Lee Kantor: Another thing that we do, another revenue stream that our studio partners can tap into is that they can work with groups to interview their clients or their members. That’s something that we’ve been benefiting from where we work with associations and groups and really capture a lot of testimonials and a lot of really good content for our clients by interviewing their clients or members.
Lee Kantor: Another thing, another revenue stream for folks is content repurposing on a variety of social media channels. We have taken the content we created, and on behalf of our clients, repurposed it and created more content from it, and created a content strategy or a lot of content opportunities for them to repurpose the content in a variety of channels down the road.
Lee Kantor: Another thing that we’ve been doing is this community partner program for ambassadors who believe in our mission and want to contribute financially, but can’t afford a formal show sponsorship. So, we give them a way to participate at a community partner level.
Lee Kantor: That’s a couple ways. Other things to think of that folks have been doing, we do podcast coaching to teach somebody how to run a podcast or to create a podcast. Some of our folks have Patreon, that’s a common way to make money from your show. We have ambassador referral programs. We have studio partner referral programs. So, people who refer clients and business people to us is another way to make money. Preferred vendor sponsorships, that’s another way.
Lee Kantor: Things that you could do, we haven’t really done a lot of but it’s possible. Our mastermind group facilitations do group coaching around with all the people that you know. Workshops, podcast recording in kind of just a service delivery manner where we’ll just record somebody else’s podcast because they don’t have the access to the equipment we have. So, there’s lots and lots of ways that you can make money being a Business RadioX Studio partner that go well beyond just sponsoring a show.
Stone Payton: So, a couple of my favorites, I don’t think you mentioned them. I do the thought leadership segments like the audio newsletter. Sometimes I bundle these services, but it can be a separate service. And then, for smaller clients, sometimes attached to the community partner program, I’ll incorporate live reads on the local house show. And then, for those of you in the golf cart community, like Woodstock, Georgia, I’ve got golf cart sponsorships. So, I’m driving around town in my golf cart constantly. I’ve got magnetic signs that I can switch in and out.
Stone Payton: There’s virtually no limit to ways for helping people in making money with this methodology and this platform.
