BRX Pro Tip: Do You Have These 3 Offerings?
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I know from time to time I often will struggle about exactly what I should be out there offering the people that I’m trying to serve and how to frame it up. Can you speak to that a little bit?
Lee Kantor: [00:00:20] Sure. I think three buckets to put offerings in are a do-it-yourself offering, a do-it-with-you offering, and a do-it-for-you offering. These different types of offerings in terms of services kind of runs the gamut for your community. Having these three offerings means that you can serve people in all kind of parts of the spectrum. These are the people that have more money than time or more time than money.
Lee Kantor: [00:00:50] So, sit down and think about the services that you offer and see if you can take some of them and make it a do-it-yourself, where you give them all the information and then they go and they do all the work themselves. But you’ve given them kind of that thought leadership that helps them along the way.
Lee Kantor: [00:01:08] And then, you have a do-it-with-you, where your partners that maybe you do some of it, they do some of it, but you’re working together and you’re helping them leverage your service.
Lee Kantor: [00:01:17] And then, always have some d-it-for-you offering, where this is a turnkey thing. These are for people that would like an outcome, but they don’t want to do the work. They don’t have the time, but they do have the money to do the work and then you do the work on their behalf.
Lee Kantor: [00:01:32] So, figure out a way that you can kind of build these three offerings with the services that you sell and you’ll find that you’re going to be opening up your services to maybe more folks than you are at this moment.
