BRX Pro Tip: Revisit Old School Marketing Tactics
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I share this council with people who have been guests on our shows. I share it with clients and I’ve certainly been known for suggesting that studio partners employ this as well. But the advice is to periodically, actually consistently, revisit old-school marketing tactics.
Lee Kantor: [00:00:26] Yeah. I think it goes back to something you’ve said a long, long time ago about the law of contrast and to differentiate yourself. If someone’s zigging, maybe you should consider zagging. I think that when it comes to today’s world, so many people are relying on social media and email to communicate with the people that are important to them. You might be able to stand out by going back to some old-school ways to communicate, like, you know, mail them something in the mail, or FedEx them something, or do something. Communicate with your prospects or client in a variety of ways through a variety of channels so that it keeps you top of mind. So, don’t just rely on the same thing, “Oh, I liked their post on Facebook so I’m done,” you know. Or I just, you know, I showed up on Instagram, or I did – or you’re doing what everybody else is doing.
Lee Kantor: [00:01:16] So, invest some time in maybe some of those old school things, you know, visit them at their office or, you know, show up at an event that they’re doing. You know, you want to kind of show up where your people are so they think of you when it’s time to make that buying decision. And if you’re showing up in a place that they normally don’t hang out, you’re going to stand out. Your competitor is not going to be there and you’re going to kind of hit those people in a variety of ways to give your brand the chance to stand out and be chosen when it comes time for them to buy.
