BRX Pro Tip: One Big Thing
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, a good discipline in terms of planning, staying on top of your business, keeping it between the ditches, you’ve suggested on more than one occasion is to focus on one big thing. Periodically, some time frame – I don’t know, quarterly or something like that. But let’s talk about that a minute.
Lee Kantor: [00:00:26] Sure. Why don’t you try this experiment this quarter, just set one goal this quarter that you want to achieve. One thing, that’s it. Shut down everything else. Focus on one big thing and just relentlessly pursue that one goal. That’s it. Don’t get distracted by other opportunities until that goal is accomplished. Add those opportunities. Write them down on some back burner list. Revisit it at the end of the quarter after you accomplish your main goal. But don’t let them suck up your time or energy now. They’re going to wait.
Lee Kantor: [00:00:59] We’re going to focus like a laser beam on this one goal. And then, that’s how we’re going to think about it. That’s all the team is going to think about. That’s all. Every person you’re going to talk to, you’re going to tell them about this. There’s one big thing you’re going to achieve. And let’s see if this experiment works. Let’s see how far you get along in achieving that goal. Focus on one thing, put your mind to it, and relentlessly pursue it until you get there and see what happens. You’ll be amazed.
