BRX Pro Tip: Do You Have a One Day Result Offering?
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, here’s a challenging question for folks to think about. Do you have a one-day result offering?
Lee Kantor: [00:00:13] Yeah. Do you have a service offering in your repertoire that offers speed, impact and results and it can happen all in one day? If you don’t, figure out a way to get one because it’s super important and it gives you another high-ticket item to sell. And, like at Business RadioX, we do remote broadcasts at conferences, events, and trade shows. We call this offering Radio In My Booth. You go to radioinmybooth.com, you can learn more about it. But in a nutshell, we do what we do normally over the course of days, weeks, and months, on behalf of clients, we do it all in one day.
Lee Kantor: [00:00:47] So if a trade show is happening or a conference is happening, our clients invite us to come on-site there and do interviews, and we interview all the people who are important to the ecosystem. And, we do it all in one day. A lot of times we broadcast live from these events, and in one day we could interview 10, 20, as many as 30 business leaders. Our clients receive a cool-looking activity at their event. This is something that other events typically don’t have. We’re in there with microphones and headphones, and people are taking pictures. It’s very photogenic. It looks like something cool is happening because something cool is happening.
Lee Kantor: [00:01:27] A lot of the times we kind of play the interviews live on speakers so people can hear it throughout the conference hall. So, they’re getting this intel and they’re learning as they’re walking around. They also get to hear their interview. So when we have time, when we’re not interviewing, we’re playing previous interviews from earlier in the day, so they get to walk by and hear, “Oh, that was me. I was on that show earlier today.” And, we’re creating an event, something that’s unique and visual and impactful. And, it creates for our clients content, not only that day of the event, but if we structure it right, we can be building up to the event to do interviews prior to get people excited about the event. These are promotional.
Lee Kantor: [00:02:08] We can be doing interviews after the event to recap things like that. But we’ve just added this level of service, this radioinmybooth.com service, where our clients just get more bang for their buck and we’ve helped them accelerate, nurture, or build relationships with the people who matter most to them. That didn’t change. That activity is still going on. We have just condensed it all in one day.
Lee Kantor: [00:02:35] And, a cool thing about it, they get something that draws attention to everybody at the event. Their brand gets recognized and then, plus, they get content that they can follow up with every single participant and have an elegant and non-salesy way to follow back up with their guests. Give them the audio interview. They can give them a photo of them with headphones at the event and they can schmooze them before and after their interview.
Lee Kantor: [00:03:01] So, it’s a very powerful event. It has helped clients in multiple industries get a lot more bang for their buck at their trade show or conference. And it’s really weird for us, as we’re doing the interviews, we look around and see all these other trade show booths with people just sitting there with a fishbowl, with business cards, hoping to give away an iPad or a robot or a putting green or whatever they’re doing and they’re just hoping somebody comes in there when we know our clients have scheduled guests all day long of the people that are most important to them.
Lee Kantor: [00:03:36] So, I highly suggest you figure out a way to take your service and condense it into a one-day event. If you can do that, you’re going to offer a lot more people a higher-ticket item and you’re going to make more money at the end of the day.
