BRX Pro Tip: One Secret to Hosting a Good Show
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, in your experience, what would you say is the number one secret to hosting a good show?
Lee Kantor: [00:00:11] The number one secret to me to hosting a good show is being a good, active listener. And that’s at the heart of everything that we do. At Business RadioX, we have been fortunate enough to have trained hundreds of people to be hosts and interviewers. And each of these people was not a professional host and interviewer. They were regular people who had never done this before, but our training is always around put the spotlight on your guest.
Lee Kantor: [00:00:42] This is not – your show is not about you. Your show’s objective isn’t to make you a micro-celebrity in the world. You’re going to get a credential of being a host just by being a host so you don’t have to work on that part of the job. If you would just focus on the most important job, which is putting the spotlight on your guest and giving your guest full attention and staying in the moment with the guest so the guest gets a great interview, an interview that they’re proud of and they’ll share, then you will also get to be that great host that you’re aspiring to be. But you have to do this through good, active listening.
Lee Kantor: [00:01:22] Being a good host means you’re a good listener. There’s too many times that I’m listening to an interview or watching an interview on TV where all the person that’s talking is the host. I’m not learning anything about the guest. The guest is just along for the ride to make the host look good. And that’s not what we do and that’s not why people come on shows. People come on shows because they have something to say and they want to be heard. So, your job as a host is to help facilitate the conversation, to bring out the best in that guest and to help them articulate their story and help them get the word out about the important work that they’re doing.
Lee Kantor: [00:02:00] By helping them tell their story, by helping them be heard and helping them be appreciated, then you have earned the opportunity to further build a relationship with them after the mics are turned off, and that is the objective of our hosts at Business RadioX. That is why people get into the Business RadioX business because they want to build better, deeper relationships with the people most important to them. And you can do that. You can lay the groundwork by being a good, active listener when you’re hosting them on your show.