BRX Pro Tip: How to Optimize for Super Fans
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what should we be doing to cater to and serve what we call our super fans?
Lee Kantor: [00:00:12] I think your super fans are the most important people you should be serving, and those are the only people you should be thinking about. You shouldn’t be thinking about the masses. Everything you should do in terms of creating content or behaving or anything should be geared to the people who matter most to you, not just anybody who can fog a mirror.
Lee Kantor: [00:00:37] And guess what? The people who matter most to you should number in the hundreds. Not the hundreds of thousands, not the millions. It is so much better to be the go-to resource for a hundred people who matter to you, than just another resource for a hundred thousand people who couldn’t pick you out of a lineup. So, I argue that all of your efforts should be aimed at specifically the 100 people, the 100 most important people in your world. And if you treat those 100 right, that should be everything you need to grow your business and be successful in whatever it is you’re doing.
