BRX Pro Tip: Over Promise and Over Deliver
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, a new twist on an old phrase. You’ve got a little different perspective on this and your version reads overpromise and overdeliver.
Lee Kantor: [00:00:16] Yeah, people always say under-promise and overdeliver. But James Altucher says overpromise and overdeliver, and I agree a hundred percent. I think that a lot of times, we’re trying to not disappoint people, so we are going to under-promise and hopefully overdeliver at the minimum.
But the people that are successful and that really make a difference are the ones that are going to go above and beyond. And so what, they overpromise, they set an expectation that’s high, and then guess what, then they overdeliver that. And if you can do that reliably and predictably, then you’re going to surprise and delight and overvalue, overdeliver value to your clients. And if you can do that and continuously push that value line higher and higher, you’re going to be successful.
And if you’re not pushing the value line higher and higher, you’re going to not only eventually miss opportunities, you might be going out of business because guess what, your competition is going to do that. There’s always somebody else that’s out there kind of figuring out better ways to serve people that you want to serve.
So try to be the disruptor yourself. Try to be the one that’s overdelivering value and making it harder and harder for people to keep up with you and make it more difficult for people to compare what they’re doing to what you’re doing. So I believe wholeheartedly, if you can pull it off, overpromise and overdeliver, don’t settle for under-promising and overdelivering. Go for overpromising and overdelivering.
