BRX Pro Tip: Find the Right Partner
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, here’s a piece of counsel maybe you should have paid more attention to 18 years ago, find the right partner.
Lee Kantor: [00:00:13] Yeah. I think in today’s world it is critical to have partners. I think it’s really difficult to do anything on your own nowadays. You have to have partners in some regards whether they’re business partners, whether they’re other service providers that are complementary to you. But you have to find other folks and you’ve got to work together with these folks. And the ideal partner is going to have some sort of complementary objective where a win for you is a win for them and vice versa. You’ve got to create these true win-win opportunities.
Lee Kantor: [00:00:44] A great strategy to test whether these partnerships will bear fruit is to just set up tests where you can see if it can work out, you know, try 90-day project experiments, see how well you work together. Then, if it works, continue. If it isn’t working, then end it and move on.
Lee Kantor: [00:01:01] Finding the right partner is so important today. It can really grow your business. It’s so important to have other people that are helping you find business. And if you can help other people find business, that’s great too because then you’re going to have a really good, motivated partner that’s going to want to figure out ways to help you be successful because you’re helping them be successful.
Lee Kantor: [00:01:22] But in today’s world, you have to do it. You’ve got to find partners. You should be trying these 90-day project experiments and finding the right folks so you can build your team and you can grow.
