BRX Pro Tip: We Now Live in a Partner Economy
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, as you well know, just a few days ago we inked a strategic alliance with a very well-respected, well-known player in the veteran community. The last, I would say three or four truly meaningful, productive, promising conversations that I have had have been more of a conversation around more of a partnering conversation than a typical prospective client conversation. I mean, is that the trend? Is that where things are headed in your mind, at least, in our business?
Lee Kantor: Absolutely. I think not just in our business but in the economy as a whole. I think the economy has evolved from at one point, products, and then it became services. And then, it became superficial relationships. And now, it is about true partnerships with real people. And the real people who matter most to you are at the heart of this. And I think that that is just the world that we’re living in now. It’s no longer good enough to have a product, it’s no longer good enough to have a service, and you definitely don’t want any more superficial relationships. I think we’re all tired of that. Now, you need more true partnerships with the people who matter most to you, and how do you kind of work together and create those connections and relationships that are not transactional, but they are true partnerships.
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