BRX Pro Tip: How Well Do You Know the People Who Matter to You Most?
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, here’s an important question that I think we should all be asking ourselves, how well do you know the people who matter to you most?
Lee Kantor: [00:00:15] Yeah. I think this is the heart of any professional service business, is, you have to know your clients and you have to know a lot more about them than you probably know about them right now. So, some of the questions you should be asking yourself about your clients are, Do you know what keeps them up at night? You know, that’s obvious. Do you know what groups they’re members of? Do you know who buys what they sell? Do you know who their ideal client is? Do you know who they respect and look up to? Do you know who they aspire to be? Do you know what they’re afraid of?
Lee Kantor: [00:00:52] The more you know about what drives your clients, the better it is for you so you can help them more. And remember, if you can help make their dreams come true by kind of basic math, then that will help you make your own dreams come true. So, I would be really getting in the weeds when it comes to your clients and really understand, you know, what they’re afraid of, what they need more of, what will get them high fiving you. The more you know about them, the better you can serve them. And the better you can serve them, the longer you will keep them and the bigger your practice will grow.
