BRX Pro Tip: Don’t Let Planning Be a Crutch
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you this morning. Good plans are great. Great plans are good. But if you’re not careful, Lee, planning really can become a crutch, can it?
Lee Kantor: [00:00:16] Yeah. I think a lot of stuff out there that you read is about how to plan, and the importance of creating a good plan, and preparation is so critical for success. And all that’s true. But if you don’t really manage that properly, it can become a crutch or an excuse because, at some point, you have to move from plan to execution. And it’s much better to get ideas out of your head and off the whiteboard and into the real world, so you can learn from real data rather than just imagine what could be or what might happen or whatever.
Lee Kantor: [00:00:52] It’s better to execute and iterate rather than plan and imagine. Get real data fast, learn, and tweak. You’ll see what works and what doesn’t work faster, and you’re going to get farther sooner rather than spending lots and lots of time just sitting there imagining and planning. And what if this happened and what if that happened? Put it in action, see what happens in real life, and then make your adjustments.
