BRX Pro Tip: Fully Leveraging Your Podcast Appearance
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, what are your thoughts? What’s your experience, recommendations on fully leveraging the fact that you have been on a radio show or a podcast?
Lee Kantor: Yeah. This is something that I am a big believer in and I think this is – people are leaving money and time on the table by not doing this. But if you’re ever a guest on anything, radio show, podcast, if they wrote an article about you in a blog, or whatever the content you got in media, I recommend you take that content and put immediately – once it’s published, go to your calendar and then mark on your calendar over the next 12 months, 4 to 6 times that you’re going to mention this thing again to your people in your database.
Lee Kantor: So when you get the interview, put a calendar reminder to repost that interview on your socials every two to three months. You don’t have to always post new content. You can repurpose existing content. You probably have already done a ton of interviews and things in the past. Go back to that and then save yourself some time and headaches and just repurpose some of that existing content that you’ve already done.
Lee Kantor: I guarantee you there is a pile of content that you did already in the past that you can go back to and repurpose it, and it’s going to be new to the people on your socials. Because number one, all the people in your socials don’t see every single thing that you post. So there’s no harm in repurposing existing content. And if you did that, you would actually get more people to pay attention to your stuff because you’d be posting more often, and then you would just be able to build your following by just posting things that you’ve already done that’s new to the person that is reading it. So repurpose old stuff.
