BRX Pro Tip: Mastering the Art of the Podcast Interview
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I cannot think of a better person on the planet to ask this question of, but what counsel do you have on mastering the art of a podcasting interview?
Lee Kantor: Being an interviewer is an important responsibility, and at Business RadioX we take that responsibility seriously. We have developed a lot of thought leadership around this. We have a philosophy when it comes to this. And our philosophy is simply, when it comes to interviewing, it is our job to help our guest articulate their uniqueness. And at the end of the day, to be able to use that interview as a facilitated conversation, with the goal being to support and celebrate their work.
Lee Kantor: We are not investigative reporters, and we do not approach our interviews through that lens. We are trying to help our guest articulate what makes them special. We want their passion to come out. We want their expertise to come out. We want them to be able to have a piece of content that they’re so proud of, that they’re going to be able to use this in their marketing, and they’re going to be able to share it with their network, and that they’re going to be able to get business from it. That is our job as interviewers. That’s how we look at it. That’s how we teach our studio partners.
Lee Kantor: It is critically important to understand our role in this. So, our recommendation is to focus on conducting engaging and insightful interviews using active listening techniques, asking well thought out open-ended questions, and proven methods of creating a comfortable environment for our guests to share their story. That’s how we do it. That’s what makes us different and special. That’s why guests want to come on our show. That’s why PR folks are always sending their people to us, they know we are a safe place for their clients to tell their story.
Lee Kantor: It’s so important to encourage your guests, when you’re doing an interview, to share authentic stories and anecdotes that clearly illustrate how they help their clients succeed. If you’re able to do this, you are going to have a happy guest who’s going to share the content, and then you’re going to have a happy marketing and PR person who’s going to find more and more of their clients to put on your show. That’s how we do it at Business RadioX. That’s how we’ve been doing it for close to 20 years. And that’s why we’ve done over 100,000 interviews.
