BRX Pro Tip: Power Connectors Do This Twice a Year
Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, you talk a lot about power connectors. What’s a power connector and what are some of the disciplines that one should try to follow if that’s what they want to become and remain?
Lee Kantor : Yeah. So a power connector to me is a person that goes out of their way to kind of bring people together. And, you know, one of the luxuries of our business is we get to meet so many different people and so many different people every single day. And a lot of those people are doing really cool things, and they just don’t know about other people that are also doing cool things. And because of where we sit in the community, we get to meet kind of this really diverse, large variety of people in all kinds of walks of life. So, we know tons of people in a variety of places.
Lee Kantor : So a power connector, in order to leverage all of those resources that they have, I believe a couple of times a year they should be going through like their LinkedIn contacts and very deliberately sort them into groups. And then the groups that they should be sorting them into are this kind of, number one, the people who matter most to them. Who are they – who are these people that are really kind of the linchpin connections you have in your network? Who are these people that you really do care the most about and maybe generate the most revenue from, or are super important to you? Maybe they refer a lot of people to you.
Lee Kantor : Whatever the case, these people matter the most to you, so put them in a pile and then go through that list, and then think about ways that you can be connecting with them more. You know, what is a way that you can really serve this group a little bit more? Who else can you be connecting them with that might be beneficial? What other thing can you be doing for these people to just let them know that, number one, you appreciate them and that you’re thinking of them, and you’re trying to figure out ways that you can help them get the outcome that they desire? You should have a mindful communication strategy to connect, provide value, and check in with all of those folks who matter the most to you. You should be doing this regularly and you should be doing it mindfully.
