BRX Pro Tip: Power of the Niche
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about the power of the niche.
Lee Kantor: [00:00:09] Yeah, this is one of the things that I think is very important in our business, and this is something when we’re working with clients, we really want to help them identify, and then go deep and vertically inside of the niche, so that they can become the voice of business for that group that they serve. The benefits of kind of going deep into niches, you become the specialist and you become the go-to resource in that vertical because you’re going to get to know everybody. You’re going to be a connector. You’re going to know who’s good and who’s not good. You’re going to know who all the players are. And then, you become indispensable because you have deep knowledge about that space more than anybody else.
Lee Kantor: [00:00:53] So, in our business, like I said earlier, we help our clients become the voice of business for that group. Only one person in our world and the local market can be the voice of business for that group, and we help our clients become that person. That person is the big connector. That person is the one who knows everybody and can connect people to each other. And that makes our client indispensable. That helps them really dominate their local market because they are the voice of business in it. So, don’t run away from niches. You should be kind of leaning into them. And like we say here, niches bring riches. So, don’t go too wide. Go vertical, go deep and become a specialist.
