BRX Pro Tip: Recognition is Powerful Medicine
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you this morning. Lee, we’ve said this to each other, we’ve observed it, we’ve seen it in action, but I think it’s good to remind ourselves and continue to share with our folks, recognition is just such powerful medicine.
Lee Kantor: [00:00:22] Yeah. I think this is one of those things that whenever you get a client, it’s important to put aside some of the revenue and invest it back into the client in terms of reminding and recognizing your client about how important they are to you and the kind of the work that you’re doing with them. So, one of the things you could be doing is invest resources into thanking them, publicly recognize them. This creates camaraderie. This lets the client know they’re being appreciated, and they’re part of a special community that’s doing important work.
Lee Kantor: [00:00:54] In our business, we do this kind of recognition through mugs, badges, trophies, press releases, and other ways that we recognize the people that we serve. And I think it’s an important consideration that whenever you got a client, set aside some funds to invest back into them, to recognize them, to let them know publicly how much they are appreciated by you and your team.
